![]() ![]() ![]() The timer is also accompanied by two flashing animated GIFs in the header before it, emphasizing the urgency and adding another element of movement to the email: Making a last call for donations might be the push some readers need to open their wallets. That’s what presidential nominee candidate Ted Cruz is hoping with this flashy mid-email timer: Crew’s, but with a compelling subject line ( This is it: last chance for extra 25% off! Shop to it!) and attention-grabbing timer, we’re sure this message got clicks.Įmail timers are a great way to let readers know you’re closing in on their last chance to support your event, campaign, or organization. Recently, Macy’s also sent a “last chance” timer email for a special sale. Readers don’t even need to scroll to understand the message-and its urgency. The font and color of the timer matches the email perfectly, and the text following the timer completes the message. The tactic can be especially useful around the holidays, when there are often in-time delivery deadlines and one-day special events like Black Friday. Promote the end of a saleĮcommerce brands can capitalize on countdown timers to make a final push for the end of big sales. It’s a great use of the timer at the top of the inverted pyramid structure of this email. We love that the rest of the email is plain text and includes a bulletproof CTA button. The timer does the visual legwork of catching attention and creating urgency, while the body of the email supports the CTA and leads to the button that prominently stands out. Skillcrush also matched the timer to its brand pink color, so it fits in perfectly with its aesthetic and with this email. ![]() This one includes a data visualization: the circular graphs around each number correspond with the time left. Motion Mail allows you to customize the style of your timer. The timer, by Motion Mail app, shows readers they only have a few hours left to sign up. That’s what Skillcrush does in this class registration email: ![]() Including a countdown for the close of registration is a great way to motivate readers to finally make a move and sign up. People notoriously wait until the last minute to RSVP. Here’s how top brands are using countdown timers in email. But they’re an incredible way to call attention to special emails when it’s time to really compel readers to act. Marketers understand their power. Overuse can lead to diminished engagement. Like animated GIFs, we see countdown email timers pop up in email campaigns occasionally. High quality photography, illustration, GIFs, and other elements of good email design show readers the sophistication and cohesion of your visual brand identity. Countdown timers are another tool in your visual storytelling toolbox that can delight readers and reinforce your brand. Read on to get inspired by this roundup of great timers, and start planning your own. Countdown timers can be implemented in multiple ways in your email campaigns. And it’s no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. Countdown email timers are one of the most effective ways to add urgency to your message. ![]()
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